Technorati Tags: List Building

If you’re one of those marketers who keep saying, “I know, I know – I haven’t built a list yet,” then shame on you. I’m going to make sure you understand the importance of having an autoresponder system in place for the 2010 marketing year.

There are too many marketers who are lazy about list building. Then they have the nerve to complain that they’re not making much money – only a few hit or miss sales even though they’ve had ample traffic.

Most of the time, it takes a few communications with a consumer to convert them into a buyer. You can’t expect to continually come up on their search radar and be the one out of millions they choose until you happen to snag them as a customer.

With new FTC regulations, you won’t be able to convert as easily since hyped up testimonials and sales copy will be against the rules, so an autoresponder will help you convert people using less risky verbiage, allowing you to educate and inform your prospects over time.

You want to have opportunities everywhere that capture names and email addresses where you can reach out to your target audience on a regular basis until you do build enough trust and loyalty or inject enough curiosity in them to click the order button.

The good news it doesn’t have to cost you a penny to build a list. There are free list builders if you simply don’t have the money to invest in the paid versions. It’s also easy to set up as far as technical prowess goes – it’s as simple as clicking choices for your form, and then cutting and pasting code into your HTML.

You don’t even have to be a professional writer to get a viable email autoresponder system up and running. There are tons of private label rights packages that are made for autoresponder campaigns.

You just buy them (usually less than $1 per page), put your introduction in your autoresponder, paste the PLR you bought, and give it your own signature. You can also alter them if you want to provide your own unique slant.

In 2010, if you’re a copywriter, you might want to consider launching a service to provide autoresponder campaigns for marketers who don’t possess that particular skill. It can be lucrative when you’re selling something that makes it convenient for others.

You want to make sure that your autoresponders comply with recent FTC regulations. That means if you’re endorsing a product, if you’re promoting someone else’s product (or your own), you need to be honest and learn the FTC rules before you play with testimonials.

Have you heard the one about the guru who said he was retiring? Yes, it’s starting to sound like a joke to many marketers who learn from those who have paved the way for our success.

It seems like it’s the trending thing to do – send out an email that says you’re leaving Internet Marketing, followed by an email that gives a last chance to buy sale, ending with a “let me clarify” email.

Why is this happening? For some, who follow in the footsteps of their competitors, it’s just a case of mimicking others to be part of the same crowd. For the rest, it’s an opportunity to make a large sum of sales right before switching gears into something else.

Growth of your business means you’ll frequently be reassessing your opportunities and pursing things that make you more money, with less effort. Some marketers have speculated that these retiring gurus are just burned out, or have made enough money already.

Make no mistake about it – they don’t believe they can ever make enough money. That’s why they run these last ditch sales and make widespread announcements that they’re going to now be doing something else.

It’s the start of a new phase of branding for them. Some of the gurus are moving away from instructional teaching because the expectations have risen by consumers and they now have to work harder to keep refund rates low and meet the needs of those who purchase their products.

When you have more marketers entering this niche to teach, it cuts away at their income – and more people expect freebies and hand holding than they did five years ago. So if a marketer finds a way to outsource the development of technical tools that help marketers, like a keyword research tool they can sell, it makes sense to cash in on something like that where they retain their reputation as a leader in the IM niche, but not as much is required of them to succeed.

If a favorite guru of yours has announced that he or she is retiring, I wouldn’t worry too much about it. It’s highly unlikely that their leave of absence will be as final as you might believe from the wording of the last email they sent out.

It’s also highly probable that the next trend you’ll see in 2010 is the “I’m coming out of retirement just for this one quick guide because it’s something you must see” trend. And you can laugh when it happens because you’ll have known it was coming all along.

By the way, my good friend John Dalevera is retiring and here’s his one in the life time offer, the Turbo Farewell.  Be sure to check this out!

If you might be interested to join the Affiliate Program,  CLICK HERE.

Hashim Kamal

Aren’t you glad that the social networking sites are making it more difficult for marketers t use stealth tactics to market to (and spam) its members?  Even if it’s fruitful for you, it never makes you feel good to deceive customers and annoy the masses.

In 2009, Facebook really took off, replacing MySpace as the marketer’s adult web 2.0 playground of choice. There were some drawbacks, though. You had people complaining that their friends were only talking about business opportunities – and some complaining that they didn’t care to know the personal aspects of their friends lives because they were there to conduct business.

Many marketers decided to clean their friends’ list and open fan pages instead – reserving their official Facebook profile for close friends and family only. Facebook has a lot to ensure their income continues to soar with this influx of non-college students.

Their estimated revenue for the year 2010 is over $710 million. They’ve grown to over 350 million members and that number will continue to soar. While it’s traditionally been a closed site, Facebook is now working to connect its own member content across the World Wide Wide, enabling members to share on their own websites or blogs via Facebook connect.

Facebook will continue to lead the social networking scene when it comes to globalization. It started with a nifty translator that enables you to participate on the site in more than 70 different languages.

One thing is for sure. Facebook’s going to have to find a way to help its members avoid spam. Right now, anyone can send you a message without even having you confirm them as a friend.

That means you’ll get all sorts of spam content – from the long lost relative with the same last name who wants you to pay her $14,000 so she can transfer $1.4 million into your account to the cutesy women who want to chat with you, big boy!

Users of Facebook will be hyper-sensitive to any changes the site makes in regards to the privacy of their content, after 2009’s fiasco of announcing they officially owned your content and then going back on that statement to put out all of the fires that started.

Advertising is rampant on the site, so more marketers will be looking for ways to pay to play there. Right now you can run an AdWords-like campaign on Facebook, targeting individuals by age, location and more. Then you create an ad, choose PPC or pay per impression and track your conversions. Competition for 2010 may heat up, so learn to tweak your campaigns early on.



Technorati Tags: 2010 Predictions

There’s a new system that has just arrived on the scene that offers everyday people just like you and me to achieve page one, top ten results on Google using nothing but a free one page mini-site!

Although these sites are only one page, they consistently dominating the search engines and blowing away many heavily SEO optimised sites, in fact it’s not unusual to see these sites within the top five postions
where the competition runs into tens of millions.

The creator of the Stupidly Simple SEO System, Phil Henderson, has put together a site that shows the results he has and is enjoying and he’s also agreed to post a free video that allows you to watch over his shoulder as he select a product to promote, builds a simple one page site and presses submit and then watch as the site hits the top of Google in a matter of minutes. It truly is amazing!

Phil has created an easy to follow-step-by-step process that a six year old child could follow. He wants this system to be available to all as it truly is a game changer.

Phil Henderson states. “when I stumbbled on this system I knew it would be ideal for those people who have struggled to make even a dime online, I also knew it would be a great addition to any marketers arsenal to generate free traffic to any website or offer they wished.

The fact that these pages can be set up and ranking on page one of Google within 20 minutes only enhances the effectiveness even more. I would say that this system is a must have for everyone as it addresses so many of the issues we marketers face today.

I’ve released this first part to give people a good introduction to my methods and tools and I will be following these up with even more profit pulling stratgeies over the coming weeks and months”.

Personally I’m all for keeping things simple and I was pleasantly surprised at how easy the video was to follow. There are more detailed videos and acc.ompanying workbooks that will help you set these site up even faster and so help you to make money far quicker.

You can find out more from the Stupidly Simple SEO site.

All the very best

Technorati Tags: Search Engine Optimization, SEO, Stupidly Simple SEO